Since the birth video games there has been somewhat of a stigma around videogames and their users. The stigma seems to fall into the geek, nerd or introverted societal stereotype, however I think over the years this has begun to change with the growing popularity, diversity and culture that now surround videogames. It has and probably always will involve people that are more techno affiliated than those who are not but with the development and increased popularity I think it is very hard to find someone that will not enjoy some kind of video game, from something as simple and addicting as candy crush to the complex World of Warcraft. Videogames have integrated themselves into every demographic of society and are making huge amounts of money off their users. With this changing medium comes a changing perception whilst still videogame enthusiasts or ‘gamers’ may still be seen as losers and geeks, the development of technology communities have changed this, they are built online all over the world linking players creating communities where stereotypes and perceptions will only consist of ‘loser’s’ being the ‘noobs’. Ultimately meaning that with these online communities it is now ‘cool’ to be good at these games for your online ego. The leaders of adapting videogames is South Korea, however adapting may be an understatement as the videogame communities are not just online in South Korea it is all throughout South Korea. This is because kids now go as far as get coaching on certain games such as StarCraft and there is huge competing markets with serious rewards (prize money) skilled gamers have become the new Jocks in South Korea. A contrast to western society net cafes are somewhat dark dwellings that are frowned upon as uncool and weird this is my own experience from peoples perceptions when I used to go there, whereas in South Korea it is trendy. Both Western net cafes and South Korean mutually serve as a place for gamers to get their fix; “Online gaming is just like a drug.” – (Net Caf owner, http://www.vice.com/en_au/read/online-gaming-is-south-koreas-most-popular-drug) This is not necessarily a good thing, as online gaming has been more than welcomed in South Korea which has resulted in immense addiction after reading a recent article on VICE (http://www.vice.com/en_au/read/online-gaming-is-south-koreas-most-popular-drug )which addressed the potential passing of a ‘new law’ that effectively treats online gaming on the same legal footing as gambling booze and drugs. Which ultimately is saying a few things, the culture of gaming in South Korea is huge at the least. However in summary perhaps by looking at the growth and shift in videogames over the years perhaps Star Craft may even make the Olympics one day?