‘Candy Crush’ Claims Cash and Other Stories of Videogame Addiction

In the past week while scrolling through Reddit I’ve come across two news stories relating to video games. The first was the “Life and Sudden Death of ‘Flappy Bird’”.

The story is basically about the Vietnamese developer of the app game, Dong Nguyen, eventually decided to stop expanding the game and took it off the app store because of the continuous pressure and hate he received through Twitter and other media forms. An example;

Capturesd

Clearly Nguyen didn’t like what his game was creating.

The second news worthy game related little gem from Reddit was this open letter from the creator of ‘Candy Swipe’ to king.com the owners of ‘Candy Crush’.

http://www.candyswipe.com/king.html

‘Candy Swipe’ was trademarked two years before ‘Candy Crush’ came along and exploded but now king.com want to take away that trademark so they may own the ‘candy’ name and brand.

Both these articles are relevant because I want to write here about videogame addiction and mobile games that have been swamped with in-game purchase money-making tendencies.

I read the open letter to ‘Candy Crush’ at around midday on Saturday, made a comment to my boyfriend about big business stomping on the little guy and by four pm the same day had opened ‘Candy Crush’ and was playing it again. I didn’t even think about the fact that I shouldn’t be playing it and that by playing it I was helping King continue their overlord behaviour. My addiction to the game, the mind-numbing way it helped me unwind, meant I completely overlooked by own personal ethics.

Mobile games are so easily accessible. They don’t require a gaming laptop, starting up a computer. They don’t always require internet access. They are always available and in your pocket. Companies are starting to realize this and according to this internet article…

Mobile To Be “Primary Hardware” for Gaming by 2016

… yup that’s right, mobile phones will be the “primary hardware for gaming” and it’s only two years away. Also according to the article there will be $3 billion worth of in-app purchases in 2016 just from tablet users alone! So users aren’t buying games and spending the money that way, they’re spending the money inside the games to get what they were told they’d get for free! HUH?

Here’s a great article that has an even greater comic at the bottom that explains the whole dealio:

How In-app Purchases Have Destroyed the Industry 

And here’s a little blog post about someone’s ‘Candy Crush’ addiction.

In-app purchases unfortunately just seem to prove the theory that videogame addiction is possible. Fortunately I have not got to that point yet myself. I have so far made no in-app purchases, it always does help to have $0 in the bank account but that doesn’t stop addictive personalities.

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